Enteractive Wants To Improve The PA Casino Experience

Enteractive, a Malta-based company, has expanded its United States market coverage, providing online casinos in Pennsylvania with a new high-tech resource. The Pennsylvania Gaming Control Board granted a service license to the player reactivation and retention company, enabling them to represent the online gaming operators providing entertainment to Pennsylvania’s 9.5 million adult residents.

Enteractive was delighted to announce that they are extending their footprint within the Pennsylvania region. This comes in light of the impressive growth the company has had in the local US market, and also the favorable way that players are reacting to their personalized approach.

The Enteractive team was encouraged to see that the local US market value a tailored, high-quality approach just as much as their other international audiences with which they engage in the interest of operator brands.

Reaching Players Through The Reactivation Cloud Platform

In order to get operators reaching specific player segments, such as those who registered but have still not yet deposited, Enteractive will roll out its ReActivation Cloud platform. The technology also lets operators attract previous depositors with various levels of participation.

Additionally, operators will be able to send database segments for Enteractive’s teams to tailor one-to-one engagement with players with the press of a button, thanks to the company’s modern API technology.

With the goal of assisting online gaming businesses to improve their consumer interactions, Enteractive was established in 2008. Recent partnerships speak for themselves, with long-standing customers of Enteractive including Kindred, Betsson, and Hero Gaming.

US Online Gambling Sentiments, As Surveyed By Enteractive

The Harris Poll interviewed 2,039 US individuals over the age of 18 between May 9 and 11, 2022, and this carried out on behalf of Enteractive. One overarching conclusion was that CRM is not being utilized to its full potential, which is something that Enteractive is clearly looking to change and take hold of over the coming years.